Performance Overview
January & February 2026
FCI South Denver · FCI Douglas County
How We Measure Success
Our ads run as a Performance Max (PMAX) campaign, appearing across Google Search, Display, YouTube, and Maps. Each click drives a potential patient to the FCI homepage. Since franchise restrictions prevent placing tracking tags on the site, homepage visits (clicks) and cost per visit are our primary success metrics.
Total Homepage Visits
2,285
Across Jan + Feb combined
Jan homepage visits up 21.68% vs. December
Total People Reached
115,224
Impressions across Jan + Feb
Feb reach surged 245% month-over-month
Best Cost Per Visit
$3.85
January — down 18.90% vs. Dec
More appointment traffic for less spend
Best Click-Through Rate
5.64%
January — vs. 2–4% industry avg
Ads are reaching the right people
Two-Month Snapshot
| Metric | Jan 2026 | Feb 2026 | Context |
|---|---|---|---|
| Homepage Visits (Clicks) | 1,459 | 826 | Audience signals being refined for March |
| People Reached (Impressions) | 25,875 | 89,349 | ↑ 245% — massive visibility growth |
| Click-Through Rate | 5.64% | 0.92% | Audience refinement in progress |
| Cost Per Visit | $3.85 | $4.36 | Being optimized through bid strategy |
| Total Ad Spend | $5,612 | $3,602 | ↓ 35.81% — budget efficiency improved |
| Cost Per 1,000 Impressions | $216.87 | $40.31 | ↓ 81% — outstanding reach value |
January 2026
Prepared February 4th, 2026
January was a strong month for driving traffic to the FCI South Denver homepage. Our Performance Max (PMAX) campaign delivered 1,459 clicks — a 21.68% increase over December — at just $3.85 per visit. That means each potential patient landing on the site cost less than $4. With 25,875 impressions and a 5.64% click-through rate (well above the 2–4% industry average), our ads are reaching the right people and compelling them to act.
Daily Ad Spend
$5,612 totalSteady investment — down just 1.32% vs. December
Homepage Visits & Reach
CTR: 5.64%1,459 potential patients sent to the FCI homepage — up 21.68%
Grow Homepage Traffic
January's 1,459 homepage visits at $3.85 each is a strong baseline. Our goal is to push this above 1,800 visits in Q1 by refining the PMAX campaign's audience signals and asset groups.
Reach More Local Searchers
With a 5.64% CTR, our ad copy is working. We'll expand reach by increasing impression share in the South Denver area to put ads in front of more potential patients.
Reduce Cost Per Visit
At $3.85 per visit, we're already efficient. We'll continue optimizing bids and negative keywords to drive this lower while maintaining strong traffic volume.
February 2026
Prepared March 4th, 2026
February delivered exceptional brand visibility, with impressions surging 245% to 89,349 — meaning FCI Douglas County ads were seen nearly 90,000 times by local searchers. The PMAX campaign expanded across Google's full network (Search, Display, YouTube, and Maps), which drove the large impression increase. Total spend was reduced by 35.81% to $3,602. We are now refining the campaign's audience signals to convert this expanded reach into more high-intent homepage visits in March.
Daily Ad Spend
$3,602 totalSpend reduced 35.81% — efficient budget management
Homepage Visits & Reach
CTR: 0.92%89,349 local searchers reached via PMAX across Search, Display & Maps
Convert Reach Into Visits
89,349 impressions is outstanding visibility. March's focus is tightening keyword match types so more of those searchers click through to the booking page.
Improve Click-Through Rate
We will test new ad headlines and descriptions tailored to high-intent searches like 'fertility clinic near me' to lift CTR back toward January's 5.64% benchmark.
Optimize Cost Per Visit
With spend reduced and reach expanded, the next step is bringing cost per visit back down by focusing budget on the keywords that historically drive the most clicks.
Homepage Visits (Clicks)
The number of people who clicked your ad and landed on the FCI homepage. This is our primary success metric — each visit is a potential patient exploring the site to book an appointment.
Cost Per Visit (CPC)
What we paid to send each potential patient to the FCI homepage. January's $3.85 is highly efficient for the fertility care market.
People Reached (Impressions)
How many times your ads appeared in front of local searchers. High impressions build brand awareness and keep FCI top-of-mind.
Click-Through Rate (CTR)
The percentage of people who saw your ad and clicked it. January's 5.64% is well above the 2–4% industry average — a strong signal.
Total Ad Spend
The total investment across all campaigns for the period. We actively manage this to maximize visits within your budget.
Cost Per 1,000 Impressions (CPM)
How efficiently we're buying visibility in the local market. February's $40.31 CPM means outstanding reach for the budget spent.